Auntie Anne’s Launches Signature Perfume, Knead

Get able to odor superb as a result of Auntie Anne’s is launching its very personal signature perfume. 

On Tuesday, the pretzel home unveiled its new perfume known as — and watch for it as a result of that is good — “Knead.” 

“There are few scents extra recognizable than the aroma of Auntie Anne’s,” Julie Younglove-Webb, the chief model officer at Auntie Anne’s, shared in an announcement offered to Meals & Wine. “Odor is a particular and highly effective sense. Through the years, followers have shared their reminiscences and experiences that started with only a whiff of our pretzels. We’ve bottled that second and may’t watch for followers to take pleasure in it in an entire new method.”

In keeping with the model, the brand new scent will make you assume you are smothering your self in a heat, freshly made pretzel with “notes of buttery dough, salt, and a touch of sweetness.” As Auntie Anne’s added, “Every spritz evokes the expertise of passing an Auntie Anne’s retailer and inhaling the nostalgic aroma of their pretzels.” 

In honor of the brand new scent’s launch, Auntie Anne’s is opening New York’s first “Pretzel Parfumerie” for one very special occasion on August 13. The perfumery, situated at 433 Broadway in Soho, New York, can be open from 12:00 p.m. to 7:00 p.m. Followers of the model got here come via to benefit from the first spritzes of the Knead perfume, and guests may even obtain a complimentary tote bag together with an Auntie Anne’s Unique Pretzel (whereas provides final, naturally). These prospects who do buy a bottle of Knead may even get the possibility to take dwelling some extra swag. (Hopefully they’ve buckets of mustard useful too.)

Knead will then turn into out there to the remainder of us on August 14 in 1-ounce and three.4-ounce bottles for $25 and $45, respectively. You possibly can choose up a bottle proper from auntieannes.com/knead. Simply do not be shocked when everybody round you begins abruptly asking, “Are you craving a pretzel proper now? I may completely go for one.”